Product Design - Uniben Journal of Marketing

Firm Performance
Marketing

Effect of Marketing and Product Development on Firm Performance

December 29, 2025

Dr. Veronica N. NdubuisiBabuji Ibrahim Jatau*Babagana AbubakarDepartment of Marketing, University of Maiduguri, Maiduguri*For correspondence, email: […]

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Effect of Marketing and Product Development on Firm Performance

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