EDIRI Osio Joyce1
&
OSEYOMON Ehi Patrick2
1Department of Transport and Marine Management
Delta State University of Science and Technology
Ozoro, Delta State, Nigeria
2Department of Marketing,
University of Benin,
Benin City, Nigeria
Abstract
This study examines online marketing strategies as a strategic tool for sales performance of manufacturing companies in Delta State. The population for this study consists of 460 both small and medium manufacturing companies in Delta State. The sample size for the study is 400 responses. Data was gathered through the use of questionnaire and analysed with the use of descriptive and inferential statistics, as well as Simple percentage, frequency count, mean and standard derivation. The hypothesis was tested through the use of Pearson product moment correlations. Finding from the result shows that there is significant relationship exist between cause marketing strategy and customer’s loyalty which increase sales performance of the companies. The second hypothesis tested also show that a relationship exist between relationship marketing and online marketing strategy, which represent customer’s huge purchase among the manufacturing companies, which implies that there exist a good relationship between the manufacturing companies and customer’s which show positive increase in sales performance. Findings the third hypothesis tested also show that there is a significant relationship between logistics marketing strategy as it show in the volume of sales performance among the manufacturing companies, This equally shows that when a good logistics marketing strategy is maintained by the manufacturing companies, their sales volume would increased and positively affect sales performance. Based on all the findings of the results the study then recommended among others that marketing manager of the manufacturing company should pay close attention to cause marketing strategy as it enhance the volume of sales performance of the organisation goods and services.
Keywords: Online Marketing Strategy, Sales Performance and Manufacturing Companies.
