1Jatto Abdulmajeed Adewale 2Ibrahim Waheed, Ph.D.3Akiode Mofoluke Ph.D.1, 2 & 3 Department of Marketing, Faculty […]
Category: Marketing of MSMEs
Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review
Usman, Butali1*Abdulraheem, Mulikat Ph.D.2Bello, Kamal Asola Ph.D.31Department of Marketing, Faculty of Management Sciences University of […]
Service Delivery Digitalisation and Market Advantage among Quick Service Food Restaurants in Lagos State, Nigeria
James Mutiat Temitayo1*Sunmola Babatunde Rasaki PhD2Afolayan, Michael Ayorinde PhD3Gabriel E.Olayinka4Olayinka Olatunbosun Israel51Department of Business AdministrationLagos […]
Impact of Pricing Methods on Customer Patronage of Real Estate Housing Products in in Federal Capital Territory Abuja
Dr. Jude E. Madu* Dr. HibatAllaFaisal AhmedDepartment of Business Management & Marketing, Baze University, Abuja.*For […]
Marketing Strategies for Emerging Markets in Nigeria
Idowu Samuel Idogun*Christopher Ihionkhan Agbonifoh PhDDepartment of Marketing, Faculty of Management Sciences, University of Benin, […]
Brand Trust, Institutional Commitment and Students’ Loyalty among Selected Tertiary Institutions in Lagos State Nigeria
Omotayo Joseph Oyeniyi*Mustapha Tosin Balogun Ibrahim Ademola LawalDepartment of Marketing, Lagos State University.*For correspondence, email: […]
Market Microstructure Model in the Nigerian Capital Market: A Review of Literature
ISIBOR Osaigbovo Britney PhD&OHWOJERO Paul EfeDepartment of Banking Finance, Faculty of Management SciencesUniversity of Benin, […]
Agile Marketing and Brand Performance: A Study of Soft Drink Company in Benin City
BALOGUN Micheal Ayomide&OSEYOMON Ehi PatrickDepartment of Marketing,Faculty of Management Sciences,University of Benin AbstractThis research investigated […]
Effect of COVID-19 on the Growth of Point of Sales (POS) in Nasarawa-West Senatorial District
ABDULLAHI, Adamu (M.Sc.)Department of Entrepreneurship StudiesNasarawa State University, KeffiE-mail:grandpiabdul@gmail.com&AGU, Monica Nnenna (Ph.D.)Department of Entrepreneurship StudiesNasarawa […]
Social Media Business Network and MSMEs Performance in Ogun State, Nigeria
Businesses are fast realizing the importance of digital technology to enhance their productivity. This study, therefore, examines the impact of social media use on the financial and non-financial performance of MSMEs.