Digitalization - Uniben Journal of Marketing

Customer Relationship Management
Digitalization

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

April 6, 2025

Hillary O. Odor Ph.D1Casmir O. Bakwuye Ph.D2Christabel N. Dokai-Okonkwo31Department of Business Administration, Faculty of Management […]

Digitalization
Marketing Strategies

Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective

April 6, 2025

Effiom Effiom Inameti Ph.D.* & Dick Diepriye I. J. Ph.DDepartment of Entrepreneurship and MarketingFaculty of […]

Digital Marketing
Digitalization
Marketing of MSMEs

Service Delivery Digitalisation and Market Advantage among Quick Service Food Restaurants in Lagos State, Nigeria

December 31, 2024

James Mutiat Temitayo1*Sunmola Babatunde Rasaki PhD2Afolayan, Michael Ayorinde PhD3Gabriel E.Olayinka4Olayinka Olatunbosun Israel51Department of Business AdministrationLagos […]

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Category: Digitalization

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective

Service Delivery Digitalisation and Market Advantage among Quick Service Food Restaurants in Lagos State, Nigeria

Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State

E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality

Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics

Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

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Brand Image on Consumer Buying Decisions in Retail Shops in University of Benin

Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City

Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review

Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria

Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty