EDIRI Osio Joyce1&OSEYOMON Ehi Patrick21Department of Transport and Marine ManagementDelta State University of Science and […]
Category: Non Profit Marketing
E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality
EYO E. ESSIEN*1, EZEKIEL T. EBITU1, UDUAK E. JOSEPH2 &EDIDIONG O. OFFONG11Department of Marketing, University […]
Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics
The marketing of religious services remains largely unexplored in the service marketing literature. This study explores switching behaviour in the Christian religious market. The study specifically sort to ascertain: switching rates in this market;