Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria
Ebun Omoniyi Imouokhome PhD1*Olowo Ahmed AbdulGaniyu PhD21Department of Marketing, Faculty of Management Sciences University of…
Internal Control System and the Performance of Public Organizations in Nigeria: Exploring the Challenges and Prospects
CHIKA N. Oguonu1 & CHUKWUKA Ekene Udoka (PhD)21Department of Public Administration and Local GovernmentFaculty of…
Government Bond Duration Model and Immunisation Strategy in the Nigerian Bond Market
IRABOR Uyimwen Kurtis PhDInstitute of Public Administration and Health Services Management (IPAEHM)University of Benin, Benin…
Talent Management Strategies for Enhancing Employee Commitment in Selected Banks in Ondo State, Nigeria
BATURE Nana Usman1* & ONIBON Modupe Titilayo Grace21Department of Business Administration, University of Abuja2Department of…
Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics
Isibor, Osaiga Felix (PhD)Department of MarketingFaculty of Management SciencesUniversity of Beninosaisa. isibor(a),uniben. edu&Adjaino, Omote Victor…
Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands
Sambo Ulumeh Isaac1Echelibe Obiajulu Doris2Daniel Harold Elikwu3Ndukwe John Dike41,2Department of Business Administration and Marketing,Babcock University,…
Consumer Engagement in Online Brand Community: Evidence from Nigeria
Sunday Ikande Ogbu Ph.D1 & Prof E.C. Gbandi Ph.D2*1Registry Department, Delta State Polytechnic, Otefe, Oghara,…
Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria
Hillary O. Odor Ph.D1Casmir O. Bakwuye Ph.D2Christabel N. Dokai-Okonkwo31Department of Business Administration, Faculty of Management…
Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City
Irughe Romanus Iyobosa Prof E.P. OseyomonDepartment of Marketing, Faculty of Management SciencesUniversity of Benin, Benin…
Digital Banking Service Quality and Customer Satisfaction in Deposit Money Banks in Delta State, Nigeria
Hillary O. Odor1Success E. Obieze1Michael I. Onyeoghani21,2Department of Business AdministrationFaculty of Management Sciences, University of […]
Service Quality, Customer Satisfaction, and Loyalty in Nigerian Retail: A Qualitative Study
Adeyemi Abdulwasiu ADEBAYODepartment of Business & EntrepreneurshipKwara State University, Maleteadeyemi.adebayo@kwasu.edu.ng Abstract The concept of corporate […]
Effects of Service Delivery on Customer Loyalty in the Telecommunication Industry in Abia State, Nigeria
1ADINDU, Chidinma Peace Ph.D 2OKOLO, Amaka Nwakego Ph.D;3OKOYEOCHA, Chinwe Rebecca Ph. D4ANIUGA, Chukwuma Ph.D1,2,4Department Of […]
Service Quality, Customer Satisfaction and Loyalty: A Study of Restaurants in Osun State Nigeria
Adeokun, Olusegun Emmanuel1 Ighomereho, Ogheneochuko Salome2Agada, Solomon Agada31Department of Business AdministrationOduduwa University, Osun State, Nigeria2,3Department […]
Paper Submission Procedure
Original manuscript and evidence of the payment of a N5,000 nonrefundable review fee should be…
Guidelines to Writers
High quality papers for review and possible publication are hereby invited for submission. These papers…
About the Journal
The UNIBEN Journal of Marketing (UJM) is the official journal of the Department of Marketing,…
Editorial Board
Editor-In-ChiefProf. E.P. OseyomonDepartment of Marketing, Faculty of Management Sciences, University of Benin, Benin cityehiabhi.oseyomon@uniben.edu Editor/Ag.…
Call for papers ((UJM) ISSN: 2814-1490 )
The Department of Marketing, University of Benin, Nigeria, is pleased to announce the call for…
Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria
Ebun Omoniyi Imouokhome PhD1*Olowo Ahmed AbdulGaniyu PhD21Department of Marketing, Faculty of Management Sciences University of […]
Internal Control System and the Performance of Public Organizations in Nigeria: Exploring the Challenges and Prospects
CHIKA N. Oguonu1 & CHUKWUKA Ekene Udoka (PhD)21Department of Public Administration and Local GovernmentFaculty of […]
Government Bond Duration Model and Immunisation Strategy in the Nigerian Bond Market
IRABOR Uyimwen Kurtis PhDInstitute of Public Administration and Health Services Management (IPAEHM)University of Benin, Benin […]
Talent Management Strategies for Enhancing Employee Commitment in Selected Banks in Ondo State, Nigeria
BATURE Nana Usman1* & ONIBON Modupe Titilayo Grace21Department of Business Administration, University of Abuja2Department of […]
Channel Collaboration and Market Presence of Fast Moving Consumer Goods Distributors in Rivers State
1Ateke Brown Walter 2Nwulu Chinyere Stella3Damian-Okoro Inetimi Roseline1, 2 & 3 Department of Marketing, Faculty…
Talent Management Strategies for Enhancing Employee Commitment in Selected Banks in Ondo State, Nigeria
BATURE Nana Usman1* & ONIBON Modupe Titilayo Grace21Department of Business Administration, University of Abuja2Department of…
Apprenticeship Practice and Development of Adire Business in Abeokuta Metropolis
1AGBI Babatunde, 2SURAJU Adekunbi & 3ADENUBI Samuel O.1Department of Business Administration,Kola Daisi University Ibadan, Oyo…
Content Marketing Strategy and Customer Acquisition Costs in Lapo Microfinance Bank, Lagos State, Nigeria
ADEYEMI Emmanuel Adeyemi1; ISHOLA James Aransiola2; AFOLAYAN Anthony, Kehinde3; & ADEOTI Bunmi Sarah41Department of Business…