Consumer Engagement in Online Brand Community: Evidence from Nigeria
Sunday Ikande Ogbu Ph.D1 & Prof E.C. Gbandi Ph.D2*1Registry Department, Delta State Polytechnic, Otefe, Oghara, […]
Category: Branding
Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City
Irughe Romanus Iyobosa Prof E.P. OseyomonDepartment of Marketing, Faculty of Management SciencesUniversity of Benin, Benin […]
Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria
Dr. Effiom Effiom Inameti1*Dr. Ogbonda, Chioma Gloria21Department of Entrepreneuship and MarketingFederal University, Otuoke, Bayelsa State- […]
Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty
Bernard O. Odiase1*Osasere Gloria Iyamu, PhD21Department of Business Administration 2Department of MarketingFaculty of Management Sciences, […]
Brand Trust, Institutional Commitment and Students’ Loyalty among Selected Tertiary Institutions in Lagos State Nigeria
Omotayo Joseph Oyeniyi*Mustapha Tosin Balogun Ibrahim Ademola LawalDepartment of Marketing, Lagos State University.*For correspondence, email: […]
Branding Strategies and Consumer Purchase Behaviour
IZEBHOKHAE Uwagahau Osazuwa&OSEYOMON Ehi PatrickDepartment of Marketing,Faculty of Management Sciences,University of Benin AbstractBranding strategies are […]
Event Tourism Marketing and Customer Satisfaction in Benin City
IROBUN Uyi Julius&OSEYOMON Ehi PatrickDepartment of Marketing,University of Benin,Benin City, Edo State Abstract The study […]
Social Media Influencers and Consumer Brand Loyalty of Darling Hair Product
EBHOTE Oseremen Ph.D.&IMOLORE, CaliceDepartment of Business Administration,Edo State University Uzairue, Edo State-Nigeria Abstract This study […]
Celebrity Endorsements and Brand Performance of Cosmetic Products in Benin City
ERUKAYE Omosegho Jennifer&OSEYOMON Ehi PatrickDepartment of Marketing,University of Benin, Benin City, Edo State AbstractThe study […]
Product Involvement, Consumer Motivation and Purchase Intention in Seven Up Company
OYOR Godspower (Ph.D)&OKUNGBOWA PraiseDepartment of Business AdministrationFaculty of Social and Management SciencesBenson Idahosa University, Benin […]