GBANDI Eleazar Chibuzor PhD1 & ILAVBARE Bashiru Eraigba2 1Department of Marketing2Department of Business AdministrationFaculty of […]
Category: Branding
Country of Origin Image and Mobile Phone Buying Behavior in Nigeria
The study examined country of origin image and consumer buying behavior of mobile phones in Nigeria. The study was guided by three hypotheses which were that Country of Origin (CoO) does not significantly impacts youths buying behavior of mobile phone in Nigeria;