Agbonavbare Oduwa &Prof. Patrick Ehi OseyomonDepartment of Marketing, Faculty of Management Sciences,University of Benin, Benin […]
Category: Consumer Buying Behaviour
Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City
NGEREM Clara Chika &IROBUN Uyi JuliusDepartment of MarketingFaculty of Management Sciences, University of Benin, Benin […]
Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review
Usman, Butali1*Abdulraheem, Mulikat Ph.D.2Bello, Kamal Asola Ph.D.31Department of Marketing, Faculty of Management Sciences University of […]
Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria
Ebun Omoniyi Imouokhome PhD1*Olowo Ahmed AbdulGaniyu PhD21Department of Marketing, Faculty of Management Sciences University of […]
Emotional Intelligence Strategies and Customer Purchase Decisions: Conceptual Diagnosis and Prescriptions for Sales Organisations
Dick, Diepriye I.J. Ph.D*Wilson Ebitimi Florence Ph.DDepartment of Entrepreneurship & MarketingFaculty of Management SciencesFederal University […]
Impact of Pricing Methods on Customer Patronage of Real Estate Housing Products in in Federal Capital Territory Abuja
Dr. Jude E. Madu* Dr. HibatAllaFaisal AhmedDepartment of Business Management & Marketing, Baze University, Abuja.*For […]
Football Club Brand Image and Fan Loyalty among University Students
ERUKAYE Omosegho Jennifer & ODIA Edith O.Department of MarketingFaculty of Management SciencesUniversity of Benin, Benin […]
Consumer Buying Decision Drivers of Seasoning Cube Brands i n Aba Metropolis
OKOLO Amaka Nwakego* & KALU Alexanda Ogbonna UduMarketing Department, College of Management Sciences,Michael Okpara University […]
An Empirical Analysis of Competitive Markets in Benin Metropolis
OSEMWENGIE, P. K. & OSEMEILU, B. I.Department of Economics, Faculty of Social Sciences, University of […]
Effect of Country of Origin on the Purchase of Fabric Products Amongst Women in Calabar
KAJANG Joshua L. PhD,EZEKIEL Maurice Sunday PhD,BASSEY Agnes E. PhD*&MUZE John IwaraDepartment of Marketing,Faculty of […]