Iyam Effiom Effion1 Eleazar Chibuzor Gbandi2Anthony Amorachi Ugu31University of Benin, Benin City, Nigeria2Department of MarketingUniversity […]
Category: Digital Marketing
Impact of Digital Marketing and Artificial Inteligence on SME Performance in Nigeria
1*Mohammed Dauda, Ph.D.& 2Musa Garba Gulani, Ph.D.1Department of Marketing, University of Maiduguri2Department of Accounting, University […]
Digital Marketing Strategies and Brand Loyalty among Smartphone Users in Lagos State (A study of Samsung, Infinix, and Tecno Mobile Phones)
1SUNMOLA Babatunde Rasaki; 2GABRIEL Olayinka Enoch; 3SADO Patience Promise4AFOLAYAN Michael Ayorinde (Ph.D.)1Department of Petroleum Marketing […]
Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State
Bello Kamal Asola PhD1*Aliyu Abdulrafih Olokonla2Abdulkareem Roheemat Busayo31Department of Marketing, Faculty of Management Science University […]
Service Delivery Digitalisation and Market Advantage among Quick Service Food Restaurants in Lagos State, Nigeria
James Mutiat Temitayo1*Sunmola Babatunde Rasaki PhD2Afolayan, Michael Ayorinde PhD3Gabriel E.Olayinka4Olayinka Olatunbosun Israel51Department of Business AdministrationLagos […]
Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria
Butali Usman*Prof. Bintu MustaphaDr Solomon Ali BalamiDepartment of Marketing Faculty of Management Sciences, University of […]
Impact of Online Advertisement on Repurchase Intention among Nigerian University Students
Dr. Ebun O. Imouokhome1 & Dr. Mulikat Abdulraheem2Department of Marketing Faculty of Management Sciences University […]
Digital Marketing and Performance of Small and Medium Scale Enterprises in University of Benin
ADJAINO Omote Victor PhD* and ONUORAH Mmesoma BlessingDepartment of MarketingFaculty of Management SciencesUniversity of Benin, […]