Idowu Samuel Idogun* & E. C. Gbandi PhDDepartment of Marketing, Faculty of Management SciencesUniversity of […]
Category: Digital Marketing
Digital Marketing Innovation and Customer Operational Efficiency on Electronics Products in Abeokuta, Ogun State
Iyam Effiom Effion1 Eleazar Chibuzor Gbandi2Anthony Amorachi Ugu31University of Benin, Benin City, Nigeria2Department of MarketingUniversity […]
Impact of Digital Marketing and Artificial Inteligence on SME Performance in Nigeria
1*Mohammed Dauda, Ph.D.& 2Musa Garba Gulani, Ph.D.1Department of Marketing, University of Maiduguri2Department of Accounting, University […]
Digital Marketing Strategies and Brand Loyalty among Smartphone Users in Lagos State (A study of Samsung, Infinix, and Tecno Mobile Phones)
1SUNMOLA Babatunde Rasaki; 2GABRIEL Olayinka Enoch; 3SADO Patience Promise4AFOLAYAN Michael Ayorinde (Ph.D.)1Department of Petroleum Marketing […]
Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State
Bello Kamal Asola PhD1*Aliyu Abdulrafih Olokonla2Abdulkareem Roheemat Busayo31Department of Marketing, Faculty of Management Science University […]
Service Delivery Digitalisation and Market Advantage among Quick Service Food Restaurants in Lagos State, Nigeria
James Mutiat Temitayo1*Sunmola Babatunde Rasaki PhD2Afolayan, Michael Ayorinde PhD3Gabriel E.Olayinka4Olayinka Olatunbosun Israel51Department of Business AdministrationLagos […]
Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria
Butali Usman*Prof. Bintu MustaphaDr Solomon Ali BalamiDepartment of Marketing Faculty of Management Sciences, University of […]
Impact of Online Advertisement on Repurchase Intention among Nigerian University Students
Dr. Ebun O. Imouokhome1 & Dr. Mulikat Abdulraheem2Department of Marketing Faculty of Management Sciences University […]
Digital Marketing and Performance of Small and Medium Scale Enterprises in University of Benin
ADJAINO Omote Victor PhD* and ONUORAH Mmesoma BlessingDepartment of MarketingFaculty of Management SciencesUniversity of Benin, […]