Hillary O. Odor1Success E. Obieze1Michael I. Onyeoghani21,2Department of Business AdministrationFaculty of Management Sciences, University of […]
Category: Customer Satisfaction
Service Quality, Customer Satisfaction, and Loyalty in Nigerian Retail: A Qualitative Study
Adeyemi Abdulwasiu ADEBAYODepartment of Business & EntrepreneurshipKwara State University, Maleteadeyemi.adebayo@kwasu.edu.ng Abstract The concept of corporate […]
Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands
Sambo Ulumeh Isaac1Echelibe Obiajulu Doris2Daniel Harold Elikwu3Ndukwe John Dike41,2Department of Business Administration and Marketing,Babcock University, […]
Consumer Engagement in Online Brand Community: Evidence from Nigeria
Sunday Ikande Ogbu Ph.D1 & Prof E.C. Gbandi Ph.D2*1Registry Department, Delta State Polytechnic, Otefe, Oghara, […]
Impact of Digital Marketing and Artificial Inteligence on SME Performance in Nigeria
1*Mohammed Dauda, Ph.D.& 2Musa Garba Gulani, Ph.D.1Department of Marketing, University of Maiduguri2Department of Accounting, University […]
Service Quality, Customer Satisfaction and Loyalty: A Study of Restaurants in Osun State Nigeria
Adeokun, Olusegun Emmanuel1 Ighomereho, Ogheneochuko Salome2Agada, Solomon Agada31Department of Business AdministrationOduduwa University, Osun State, Nigeria2,3Department […]
Distribution Strategy and Consumer Satisfaction in Manufacturing Firms
IMOUOKHOME Ebun O. (Ph.D.)Department of Marketing, Faculty of Management Sciences,University of Benin, Benin-City, Edo State […]
Service Delivery and Student Enrollment in North Central Nigerian Polytechnics
Koce Henry Diko PhDDepartment of Marketing, Federal Polytechnic, Bida*For correspondence, email: okindo66@gmail.com Abstract The study […]
Efficacy of Service Recovery Strategies on Customer Satisfaction in the Hospitality Industry: A Scoping Review
JATTO AbdulMajeed Adewale1*, GBADEYAN Rotimi Ayodele2, & ZUBAIR Oluwatosin Sidiquat31&2Department of Marketing, Faculty of Management […]