Rising Ezekiel OrluWordu Benjamin ChinuruDepartment of Logistics and Supply Chain Management,Faculty of Administration and Management,Rivers […]
Category: Marketing
Effect of Marketing and Product Development on Firm Performance
Dr. Veronica N. NdubuisiBabuji Ibrahim Jatau*Babagana AbubakarDepartment of Marketing, University of Maiduguri, Maiduguri*For correspondence, email: […]
Marketing Innovation and Organisational Sustainability: Evidence from Manufacturing Firms in Rivers State, Nigeria
Lucy Horace Owonte PhDDepartment of MarketingPort Harcourt Polytechnic Rumuola, Port HarcourtFor correspondence, email: lucyowonte@gmail.com Abstract […]
Marketing Operations and the Development of Industrial Parks: Evidence from Niger State, Nigeria
Dr. Koce, D. Henry1 & Azubuike A. Samuel21Department of Marketing2Department of Business Administration and ManagementFederal […]
Purpose-Driven Marketing and CustomerBased Brand Equity: Evidence from Millennial Consumers in Southwest Nigeria
Ogunode Philips Olatunde1*Ogah Arome Victor2Adejimi Seun Oyebola31,3Department of MarketingFederal Polytechnic, Ado-Ekiti, Ekiti State, Nigeria2Department of […]
Driving SMEs Performance through Entrepreneurial Network Capabilities in Delta State
Egboro, F.N.1 & Prof. Olannye, A.P.21Department of Business AdministrationFaculty of Management Sciences, Delsu Business School, […]
Marketing Mix Strategies of Bottling Companies and Dealers’ Sales Performance in Benin City
BALOGUN Michael Ayomide & ODIA Edith OnoweDepartment of MarketingFaculty of Management SciencesUniversity of Benin, Benin […]
Prospects and Challenges of Packaging and Selling of Beef in Bida, Niger State
1*TSADO Winifred2NMADU Nuhu Kolo3TSADO Gideon4YAKUBU Ayuba Woru1,3Department of MarketingNiger State Polytechnic Zungeru, Bida Campus.2Department of […]
Assessment of the Profitability of Livestock Marketing Under Cash Based and Cashless Transaction Systems in Katsina State, Nigeria
1Nazifi B.2Garba M. G.3Ibrahim M.4Adamu A.H.5Abbdullahi M.A. 6Alhassan A. 7Beli S.A.8Balarabe, M. M.1,4,7,8 Department of […]
Sustainable Marketing Practices and Small Medium Enterprises (SMEs) Development in Southwest, Nigeria
1Jatto Abdulmajeed Adewale 2Ibrahim Waheed, Ph.D.3Akiode Mofoluke Ph.D.1, 2 & 3 Department of Marketing, Faculty […]