Ogunode Philips Olatunde1*Ogah Arome Victor2Adejimi Seun Oyebola31,3Department of MarketingFederal Polytechnic, Ado-Ekiti, Ekiti State, Nigeria2Department of […]
Category: Marketing
Driving SMEs Performance through Entrepreneurial Network Capabilities in Delta State
Egboro, F.N.1 & Prof. Olannye, A.P.21Department of Business AdministrationFaculty of Management Sciences, Delsu Business School, […]
Marketing Mix Strategies of Bottling Companies and Dealers’ Sales Performance in Benin City
BALOGUN Michael Ayomide & ODIA Edith OnoweDepartment of MarketingFaculty of Management SciencesUniversity of Benin, Benin […]
Prospects and Challenges of Packaging and Selling of Beef in Bida, Niger State
1*TSADO Winifred2NMADU Nuhu Kolo3TSADO Gideon4YAKUBU Ayuba Woru1,3Department of MarketingNiger State Polytechnic Zungeru, Bida Campus.2Department of […]
Assessment of the Profitability of Livestock Marketing Under Cash Based and Cashless Transaction Systems in Katsina State, Nigeria
1Nazifi B.2Garba M. G.3Ibrahim M.4Adamu A.H.5Abbdullahi M.A. 6Alhassan A. 7Beli S.A.8Balarabe, M. M.1,4,7,8 Department of […]
Sustainable Marketing Practices and Small Medium Enterprises (SMEs) Development in Southwest, Nigeria
1Jatto Abdulmajeed Adewale 2Ibrahim Waheed, Ph.D.3Akiode Mofoluke Ph.D.1, 2 & 3 Department of Marketing, Faculty […]
Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective
Effiom Effiom Inameti Ph.D.* & Dick Diepriye I. J. Ph.DDepartment of Entrepreneurship and MarketingFaculty of […]
Competitive Advantage through Guerrilla Marketing Dimensions: Evidence from Beverage Companies in South East Nigeria
1*Fidelia Igemohia & 2Stanley Akpevwe Onobrakpeya1Department of Marketing and Entrepreneurship, Delta State University Abraka2Department of […]