Effiom Effiom Inameti Ph.D.* & Dick Diepriye I. J. Ph.DDepartment of Entrepreneurship and MarketingFaculty of […]
Category: Marketing
Competitive Advantage through Guerrilla Marketing Dimensions: Evidence from Beverage Companies in South East Nigeria
1*Fidelia Igemohia & 2Stanley Akpevwe Onobrakpeya1Department of Marketing and Entrepreneurship, Delta State University Abraka2Department of […]