Sambo Ulumeh Isaac1Echelibe Obiajulu Doris2Daniel Harold Elikwu3Ndukwe John Dike41,2Department of Business Administration and Marketing,Babcock University, […]
Category: Customer Relationship Management
Consumer Engagement in Online Brand Community: Evidence from Nigeria
Sunday Ikande Ogbu Ph.D1 & Prof E.C. Gbandi Ph.D2*1Registry Department, Delta State Polytechnic, Otefe, Oghara, […]
Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria
Hillary O. Odor Ph.D1Casmir O. Bakwuye Ph.D2Christabel N. Dokai-Okonkwo31Department of Business Administration, Faculty of Management […]
Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City
Irughe Romanus Iyobosa Prof E.P. OseyomonDepartment of Marketing, Faculty of Management SciencesUniversity of Benin, Benin […]
Assessing the Impact of Digital Marketing Strategies on Customer Patronage in the Hotel Industry: A Case Study of Ilorin South Local Government Area, Kwara State
Bello Kamal Asola PhD1*Aliyu Abdulrafih Olokonla2Abdulkareem Roheemat Busayo31Department of Marketing, Faculty of Management Science University […]
Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty
Bernard O. Odiase1*Osasere Gloria Iyamu, PhD21Department of Business Administration 2Department of MarketingFaculty of Management Sciences, […]
Service Delivery and Student Enrollment in North Central Nigerian Polytechnics
Koce Henry Diko PhDDepartment of Marketing, Federal Polytechnic, Bida*For correspondence, email: okindo66@gmail.com Abstract The study […]
Pecking Order & Signaling Theories: Evidence from Quoted Manufacturing Companies in Mauritius
WALLACE Osamudiamen Lydia1*& ISIBOR Osaigbovo Britney Ph.D2Department of Banking and FinanceFaculty of Management SciencesUniversity of […]
Ethical Consumerism on Consumers Purchase Intentions and Actual Purchase Behaviours
1OLASEHINDE Sunday Adeniyi, Ph.D.; 2ONIBON Modupe Titilayo Grace; 3SOLANKE Festus Taiwo, Ph.D; 4EBHOAYE Solomon Ogiedo; […]
Customer Relationship Management Practices and Loyalty to Fashion Outfits among Students at Auchi Polytechnic
MAMUDU Oshiozekha Ganiyu1* & OGEDENGBE Frank Alaba Ph.D.21Lecturer I, Department of Business Administration and ManagementSchool […]