Firm Performance - Uniben Journal of Marketing

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Firm Performance

Artifical Intelligence and the Performance of Quick Service Restaurants in Lagos State

October 2, 2025

Mojisayo Abimbola1Afolayan Michael Ayorinde2Gabriel Olayinka Enoch3Sunmola. R. Babatunde4Simeon Olawale Anifowose51Leeds Trinity University Horsforth Leeds2Department of […]

Firm Performance

Customer Co-Creation on Firm Performance in the Nigerian Telecommunications Industry: An Experimental Study

October 2, 2025

Abdulazeez Alhaji Salau1Mutiat Oyinlola Oladosu2Kelechi Kyrian Okpara3Fatai Bello41Department of Business and EntrepreneurshipFaculty of Management and […]

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Category: Firm Performance

Artifical Intelligence and the Performance of Quick Service Restaurants in Lagos State

Customer Co-Creation on Firm Performance in the Nigerian Telecommunications Industry: An Experimental Study

Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State

E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality

Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics

Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

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Brand Image on Consumer Buying Decisions in Retail Shops in University of Benin

Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City

Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review

Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria

Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty