Chiyem OkorieDepartment of Marketing, Southern Delta University, Ozoro, Delta State, Nigeria Abstract This research investigated […]
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Competitive Advantage through Guerrilla Marketing Dimensions: Evidence from Beverage Companies in South East Nigeria
1*Fidelia Igemohia & 2Stanley Akpevwe Onobrakpeya1Department of Marketing and Entrepreneurship, Delta State University Abraka2Department of […]
Moderating Influence of Word-of-mouth on the Relationship between Customer Perceived Risks and Online Purchase Intention in Yobe State, Nigeria
Butali Usman*Prof. Bintu MustaphaDr Solomon Ali BalamiDepartment of Marketing Faculty of Management Sciences, University of […]