1Ateke Brown Walter 2Nwulu Chinyere Stella3Damian-Okoro Inetimi Roseline1, 2 & 3 Department of Marketing, Faculty […]
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Sustainable Marketing Practices and Small Medium Enterprises (SMEs) Development in Southwest, Nigeria
1Jatto Abdulmajeed Adewale 2Ibrahim Waheed, Ph.D.3Akiode Mofoluke Ph.D.1, 2 & 3 Department of Marketing, Faculty […]
Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria
Hillary O. Odor Ph.D1Casmir O. Bakwuye Ph.D2Christabel N. Dokai-Okonkwo31Department of Business Administration, Faculty of Management […]
Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective
Effiom Effiom Inameti Ph.D.* & Dick Diepriye I. J. Ph.DDepartment of Entrepreneurship and MarketingFaculty of […]
Competitive Advantage through Guerrilla Marketing Dimensions: Evidence from Beverage Companies in South East Nigeria
1*Fidelia Igemohia & 2Stanley Akpevwe Onobrakpeya1Department of Marketing and Entrepreneurship, Delta State University Abraka2Department of […]
Distribution Strategy and Consumer Satisfaction in Manufacturing Firms
IMOUOKHOME Ebun O. (Ph.D.)Department of Marketing, Faculty of Management Sciences,University of Benin, Benin-City, Edo State […]
Digital Marketing Strategies and Brand Loyalty among Smartphone Users in Lagos State (A study of Samsung, Infinix, and Tecno Mobile Phones)
1SUNMOLA Babatunde Rasaki; 2GABRIEL Olayinka Enoch; 3SADO Patience Promise4AFOLAYAN Michael Ayorinde (Ph.D.)1Department of Petroleum Marketing […]
Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City
Irughe Romanus Iyobosa Prof E.P. OseyomonDepartment of Marketing, Faculty of Management SciencesUniversity of Benin, Benin […]
Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review
Usman, Butali1*Abdulraheem, Mulikat Ph.D.2Bello, Kamal Asola Ph.D.31Department of Marketing, Faculty of Management Sciences University of […]