Agada A. Solomon & Ighomereho Ogheneochuko SalomeDepartment of Business Administration and MarketingRedeemer’s University, Ede, Osun […]
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Marketing Mix Strategies of Bottling Companies and Dealers’ Sales Performance in Benin City
BALOGUN Michael Ayomide & ODIA Edith OnoweDepartment of MarketingFaculty of Management SciencesUniversity of Benin, Benin […]
Impact of Digital Marketing and Artificial Inteligence on SME Performance in Nigeria
1*Mohammed Dauda, Ph.D.& 2Musa Garba Gulani, Ph.D.1Department of Marketing, University of Maiduguri2Department of Accounting, University […]
Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City
NGEREM Clara Chika &IROBUN Uyi JuliusDepartment of MarketingFaculty of Management Sciences, University of Benin, Benin […]
Prospects and Challenges of Packaging and Selling of Beef in Bida, Niger State
1*TSADO Winifred2NMADU Nuhu Kolo3TSADO Gideon4YAKUBU Ayuba Woru1,3Department of MarketingNiger State Polytechnic Zungeru, Bida Campus.2Department of […]
Effects of Service Delivery on Customer Loyalty in the Telecommunication Industry in Abia State, Nigeria
1ADINDU, Chidinma Peace Ph.D 2OKOLO, Amaka Nwakego Ph.D;3OKOYEOCHA, Chinwe Rebecca Ph. D4ANIUGA, Chukwuma Ph.D1,2,4Department Of […]
Service Quality, Customer Satisfaction and Loyalty: A Study of Restaurants in Osun State Nigeria
Adeokun, Olusegun Emmanuel1 Ighomereho, Ogheneochuko Salome2Agada, Solomon Agada31Department of Business AdministrationOduduwa University, Osun State, Nigeria2,3Department […]
Digital Drivers of Competitiveness: Exploring the Moderating Role of ICT on Customer Communications Management and Brand Competitiveness in Nigeria’s Three-Star Hotels
1Wilson, Ebitimi Florence Ph.D2Dick, Diepriye I.J. Ph.DDepartment of Entrepreneurship & MarketingFaculty of Management SciencesFederal University […]
Factors Influencing Fintech Adoption Among Tertiary Institutions’ Students in AbiaState, Nigeria
1Ahaiwe, Emmanuel O. Ph.D2Nto Chioma Philip Ph.D3Nwachukwu Chima Peter Ph.D4Uwaoma Ugochukwu G. A.1,2Department of Marketing, […]
Assessment of the Profitability of Livestock Marketing Under Cash Based and Cashless Transaction Systems in Katsina State, Nigeria
1Nazifi B.2Garba M. G.3Ibrahim M.4Adamu A.H.5Abbdullahi M.A. 6Alhassan A. 7Beli S.A.8Balarabe, M. M.1,4,7,8 Department of […]