1Jude Imokhai Akhaba (Ph.D)2Pearse Olugbenga Ezekiel (Ph.D)3Professor Omotayo J. Oyeniyi1,3Department of Marketing, Lagos State University, […]
Category: Information and Communication Technology
Digital Drivers of Competitiveness: Exploring the Moderating Role of ICT on Customer Communications Management and Brand Competitiveness in Nigeria’s Three-Star Hotels
1Wilson, Ebitimi Florence Ph.D2Dick, Diepriye I.J. Ph.DDepartment of Entrepreneurship & MarketingFaculty of Management SciencesFederal University […]