Julius Paul EyanukuDepartment of Business AdministrationFaculty of Management Sciences, National Open University of Nigeriajeyanuku@noun.edu.ng; jpee2002@yahoo.com […]
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Internationalisation Practice and Reputation of Small and Medium Scale Entreprises in Edo State
Anthony Amarachi OguOmorodion OmoregbeDepartment of Business Administration,University of Benin, Benin City, Edo State, Nigeria*For correspondence, […]
Knowledge Retention and Performance of Selected Universities in Kwara State, Nigeria
Ismaila YusufNurudeen Ahmed BelloShehu IssaDepartment of Business and Entrepreneurship, Faculty of Management and Social Sciences, […]
The Impact of Mediators on the Relationship between Social Media Advertising and Cell Phone Patronage: Evidence from SouthSouth Nigerian Universities
Chiyem OkorieDepartment of Marketing, Southern Delta University, Ozoro, Delta State, Nigeria Abstract This research investigated […]
Purpose-Driven Marketing and CustomerBased Brand Equity: Evidence from Millennial Consumers in Southwest Nigeria
Ogunode Philips Olatunde1*Ogah Arome Victor2Adejimi Seun Oyebola31,3Department of MarketingFederal Polytechnic, Ado-Ekiti, Ekiti State, Nigeria2Department of […]
Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit
Christopher A. Osayande* Prof. Patrick Ehi OseyomonDepartment of Marketing, Faculty of Management SciencesUniversity of Benin, […]
Digital Marketing Innovation and Customer Operational Efficiency on Electronics Products in Abeokuta, Ogun State
Iyam Effiom Effion1 Eleazar Chibuzor Gbandi2Anthony Amorachi Ugu31University of Benin, Benin City, Nigeria2Department of MarketingUniversity […]
Customer Co-Creation on Firm Performance in the Nigerian Telecommunications Industry: An Experimental Study
Abdulazeez Alhaji Salau1Mutiat Oyinlola Oladosu2Kelechi Kyrian Okpara3Fatai Bello41Department of Business and EntrepreneurshipFaculty of Management and […]
Digital Banking Service Quality and Customer Satisfaction in Deposit Money Banks in Delta State, Nigeria
Hillary O. Odor1Success E. Obieze1Michael I. Onyeoghani21,2Department of Business AdministrationFaculty of Management Sciences, University of […]
Service Quality, Customer Satisfaction, and Loyalty in Nigerian Retail: A Qualitative Study
Adeyemi Abdulwasiu ADEBAYODepartment of Business & EntrepreneurshipKwara State University, Maleteadeyemi.adebayo@kwasu.edu.ng Abstract The concept of corporate […]