Bello Kamal Asola PhD1*Aliyu Abdulrafih Olokonla2Abdulkareem Roheemat Busayo31Department of Marketing, Faculty of Management Science University […]
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Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria
Ebun Omoniyi Imouokhome PhD1*Olowo Ahmed AbdulGaniyu PhD21Department of Marketing, Faculty of Management Sciences University of […]
Service Delivery Digitalisation and Market Advantage among Quick Service Food Restaurants in Lagos State, Nigeria
James Mutiat Temitayo1*Sunmola Babatunde Rasaki PhD2Afolayan, Michael Ayorinde PhD3Gabriel E.Olayinka4Olayinka Olatunbosun Israel51Department of Business AdministrationLagos […]
Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria
Dr. Effiom Effiom Inameti1*Dr. Ogbonda, Chioma Gloria21Department of Entrepreneuship and MarketingFederal University, Otuoke, Bayelsa State- […]
Emotional Intelligence Strategies and Customer Purchase Decisions: Conceptual Diagnosis and Prescriptions for Sales Organisations
Dick, Diepriye I.J. Ph.D*Wilson Ebitimi Florence Ph.DDepartment of Entrepreneurship & MarketingFaculty of Management SciencesFederal University […]
Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty
Bernard O. Odiase1*Osasere Gloria Iyamu, PhD21Department of Business Administration 2Department of MarketingFaculty of Management Sciences, […]
Impact of Pricing Methods on Customer Patronage of Real Estate Housing Products in in Federal Capital Territory Abuja
Dr. Jude E. Madu* Dr. HibatAllaFaisal AhmedDepartment of Business Management & Marketing, Baze University, Abuja.*For […]
Marketing Strategies for Emerging Markets in Nigeria
Idowu Samuel Idogun*Christopher Ihionkhan Agbonifoh PhDDepartment of Marketing, Faculty of Management Sciences, University of Benin, […]
Assessing Key Factors Influencing Postharvest Crop Loss Reduction in Nigeria’s Agricultural Supply Chain
Ismail LawalDepartment of Procurement, Logistics and Supply Chain Management Kaduna State University*For correspondence, email: ismailuka2030@yahoo.com […]
Innovation and Sustainable Development in Family Businesses: The Role of Competitive Intelligence
Moruf Akanni Adebakin PhD1Chiangi Adudu Adudu PhD2 Abdulazeez Abioye Lawal PhD3 Gloria C. Alaneme PhD41,2Department […]