Agriculture - Uniben Journal of Marketing

Agribusiness
Women
Women Particiaption

Determinants of Women Participation in Off-Farm Agribusiness Enterprises

June 20, 2025

Irhivben, Bright Odafe1*Inoni, Oghenenyerhovwo Rita2Aberji, Okompu Davina3Inoni, Odjuvwuederhie Emmanuel41,3,4Department of Agricultural Economics and Agribusiness,Dennis Osadebay […]

Agriculture
Emerging Technologies
Precision Farming

Adoption of Emerging Technologies for Precision Farming in Nigeria: Challenges and Prospect

June 20, 2025

Anene Ndubisi KelvinOhanu Victor ChibuezeJoan Nneamaka Eze (Ph.D)Department of Agricultural Education,Federal College of Education (Technical), […]

Agriculture
Supply chain
Sustainability

Assessing Key Factors Influencing Postharvest Crop Loss Reduction in Nigeria’s Agricultural Supply Chain

December 31, 2024

Ismail LawalDepartment of Procurement, Logistics and Supply Chain Management Kaduna State University*For correspondence, email: ismailuka2030@yahoo.com […]

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Category: Agriculture

Determinants of Women Participation in Off-Farm Agribusiness Enterprises

Adoption of Emerging Technologies for Precision Farming in Nigeria: Challenges and Prospect

Assessing Key Factors Influencing Postharvest Crop Loss Reduction in Nigeria’s Agricultural Supply Chain

Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State

E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality

Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics

Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

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Brand Image on Consumer Buying Decisions in Retail Shops in University of Benin

Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City

Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review

Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria

Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty