1Ahaiwe, Emmanuel O. Ph.D
2Nto Chioma Philip Ph.D
3Nwachukwu Chima Peter Ph.D
4Uwaoma Ugochukwu G. A.
1,2Department of Marketing, College of Management Sciences,
Michael Okpara University of Agriculture, Umudike, Abia State
3Department of Marketing, Entrepreneurship & Procurement
Faculty of Management Sciences, Federal University, Otuoke, Bayelsa State
4Department of Marketing, College of Management and Social Sciences,
Rhema University, Aba, Abia State
*For correspondence, email: trustedemma@yahoo.com
Abstract
The study explored the factors influencing Fintech adoption among university students in Abia State, Nigeria. A descriptive survey research design was employed, targeting undergraduate students from two tertiary institutions in the region. The sample consisted of 320 respondents, determined based on the minimum sample size calculations recommended by Hair et al. (2010). An online survey method using Google Forms was utilized for data collection. The data were analyzed using SPSS and AMOS version 23. The results for all the hypotheses tested were significant. These findings indicated that perceived ease-of-use positively affects the intention to use Fintech, perceived ease-of-use positively affects perceived usefulness of Fintech, perceived usefulness also positively affects the intention to use Fintech, while social influence positively influences the intention to also use Fintech. Furthermore, the study revealed that perceived risk negatively impacts the intention to use Fintech, perceived convenience positively affects the intention to use Fintech, perceived trust positively affects both the intention to use Fintech and actual usage of Fintech, while intention to use Fintech positively impacts on actual usage of Fintech. The study concluded that the key factors driving the actual use of Fintech among tertiary institutions students in Abia State include perceived ease-of-use, perceived usefulness, social influence, perceived risk, perceived convenience, perceived trust, and intention to use Fintech. It was recommended that, to fully leverage the advantages of Fintechdriven financial inclusion, policies on online banking should aim to improve digital literacy among consumers, particularly in areas with limited access to traditional banking services.
Keywords: Fintech, perceived ease-of-use, perceived usefulness, social influence, perceived risk
