1*TSADO Winifred
2NMADU Nuhu Kolo
3TSADO Gideon
4YAKUBU Ayuba Woru
1,3Department of Marketing
Niger State Polytechnic Zungeru, Bida Campus.
2Department of Business Administration and Management Studies
Niger State Polytechnic Zungeru, Bida Campus
4Department of Banking and Finance
Niger State Polytechnic Zungeru, Bida Campus.
*For correspondence, email: winifredtsado3@gmail.com
Abstract
This study examines the prospects and challenges of packaging and selling beef in Bida, Niger State. Employing a survey research design, data was collected from 226 respondents, including 217 residents and 9 local vendors, selected using Taro Yamane’s formula. A structured questionnaire, featuring both open-ended and five-point Likert scale questions, was utilized to assess consumer perception, cost implications, and market feasibility. Descriptive statistics were used for data analysis. Findings reveal a strong consumer interest in modern beef packaging due to its potential to improve hygiene, extend shelf life, and enhance market appeal. However, major barriers to adoption include high packaging costs, lack of technical knowledge, inadequate infrastructure, and weak government support. To address these barriers, the study recommends subsidizing packaging materials to enhance affordability, implementing training programs for vendors, and investing in cold chain infrastructure. Additionally, consumer awareness campaigns should be introduced to promote the benefits of modern packaging, fostering a cultural shift toward hygienic meat sales. Consequently, the study underscores the need for policy interventions and private sector investment to facilitate the adoption of modern beef packaging in Bida, ultimately improving food safety, reducing waste, and boosting profitability for vendors.
Keywords: Prospects, Challenges, Packaging, Selling, and Beef