Okereke Obinna (Ph.D)Department of Marketing, Faculty of Management Sciences,University of Benin, Edo state, Nigeriaobinna.okereke@uniben.edu Abonyi, […]
Tag: Perceived quality
Purpose-Driven Marketing and CustomerBased Brand Equity: Evidence from Millennial Consumers in Southwest Nigeria
Ogunode Philips Olatunde1*Ogah Arome Victor2Adejimi Seun Oyebola31,3Department of MarketingFederal Polytechnic, Ado-Ekiti, Ekiti State, Nigeria2Department of […]
Product Price and Perceived Quality: An Evaluation of Purchase of Clothing Products among Undergraduate Students in Selected Private Universities in Osun State
Agada A. Solomon & Ighomereho Ogheneochuko SalomeDepartment of Business Administration and MarketingRedeemer’s University, Ede, Osun […]