Okereke Obinna (Ph.D)Department of Marketing, Faculty of Management Sciences,University of Benin, Edo state, Nigeriaobinna.okereke@uniben.edu Abonyi, […]
Tag: Brand loyalty
From Awareness to Loyalty: Evaluating Storytelling’s Role in Content Marketing
Olaoluwa Emmanuel Obadare* & Patrick E. Oseyomon PhDDepartment of Marketing, Faculty of Management Sciences,University of […]
Purpose-Driven Marketing and CustomerBased Brand Equity: Evidence from Millennial Consumers in Southwest Nigeria
Ogunode Philips Olatunde1*Ogah Arome Victor2Adejimi Seun Oyebola31,3Department of MarketingFederal Polytechnic, Ado-Ekiti, Ekiti State, Nigeria2Department of […]
Digital Marketing Strategies and Brand Loyalty among Smartphone Users in Lagos State (A study of Samsung, Infinix, and Tecno Mobile Phones)
1SUNMOLA Babatunde Rasaki; 2GABRIEL Olayinka Enoch; 3SADO Patience Promise4AFOLAYAN Michael Ayorinde (Ph.D.)1Department of Petroleum Marketing […]