Okereke Obinna (Ph.D)Department of Marketing, Faculty of Management Sciences,University of Benin, Edo state, Nigeriaobinna.okereke@uniben.edu Abonyi, […]
Tag: brand awareness
From Awareness to Loyalty: Evaluating Storytelling’s Role in Content Marketing
Olaoluwa Emmanuel Obadare* & Patrick E. Oseyomon PhDDepartment of Marketing, Faculty of Management Sciences,University of […]
Brand Image on Consumer Buying Decisions in Retail Shops in University of Benin
Agbonavbare Oduwa &Prof. Patrick Ehi OseyomonDepartment of Marketing, Faculty of Management Sciences,University of Benin, Benin […]
Channel Collaboration and Market Presence of Fast Moving Consumer Goods Distributors in Rivers State
1Ateke Brown Walter 2Nwulu Chinyere Stella3Damian-Okoro Inetimi Roseline1, 2 & 3 Department of Marketing, Faculty […]
Marketing Strategy and Brand Awareness of Selected Private Universities in South-South Nigeria: A Digitalization Perspective
Effiom Effiom Inameti Ph.D.* & Dick Diepriye I. J. Ph.DDepartment of Entrepreneurship and MarketingFaculty of […]