Development - Uniben Journal of Marketing

Development
Entrepreneurship
Poverty

Entrepreneurship Funding and Poverty Reduction: Assessing the Moderating Role of Interest Rate, Exchange Rate, and Consumer Price Index

June 20, 2025

Sandra Asinoye Uzuh1Okuji, Obinna Oreh2Ewere Success Obieze3Okwudili R. Ojeogwu4Solomon Akintayo Ale5Johnson I. Okoh61Human Resource Development,University […]

Economic Growth
Financial Inclusion
Sustainable Development

The Role of Financial Inclusion in Economic Growth and Development: A Conceptual Analysis

June 20, 2025

Bernard Osahon Odiase1& Anumene Elisha Cyril21Department of Business Administration, Faculty of Management Sciences,University of Benin, […]

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Category: Development

Entrepreneurship Funding and Poverty Reduction: Assessing the Moderating Role of Interest Rate, Exchange Rate, and Consumer Price Index

The Role of Financial Inclusion in Economic Growth and Development: A Conceptual Analysis

Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State

E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality

Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics

Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

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Brand Image on Consumer Buying Decisions in Retail Shops in University of Benin

Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City

Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review

Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria

Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty