Haliru Bala (Ph.D)Department of Management, Faculty of Management SciencesUniversity of Port Harcourt, Port Harcourt, NigeriaFor […]
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Marketing Operations and the Development of Industrial Parks: Evidence from Niger State, Nigeria
Dr. Koce, D. Henry1 & Azubuike A. Samuel21Department of Marketing2Department of Business Administration and ManagementFederal […]
Digital Pedagogy and Entrepreneurial Marketing Competence among Final-Year Undergraduates in Nigeria: A Mixed-Methods Study
Dr. Ignatius Onwusa Ossai* & Moluno Shedrack Uwadinisu (Ph.D.)Department of Entrepreneurship,Delta State University of Science […]
From Awareness to Loyalty: Evaluating Storytelling’s Role in Content Marketing
Olaoluwa Emmanuel Obadare* & Patrick E. Oseyomon PhDDepartment of Marketing, Faculty of Management Sciences,University of […]
Emotional Experience and Organisational Performance on Financial Product among Selected Commercial Banks in Oyo State
Dr. Michael Segun OgunmuyiwaDepartment of Business Administration,Olabisi Onabanjo University, Ago-Iwoye, Nigeriamsogunmuyiwa@oouagoiwoye.edu.ng08055430044.&Tunde-Arigbede Oludunni ToyosiDepartment of Business […]
Exploring the Link Between Gender Stereotype Perceptions and Cosmetic Product Purchase Intentions: A Comparative Analysis of Nigerian Consumers in a Global Context
Adeyemi Abdulwasiu Adebayo, PhDDepartment of Business & Entrepreneurship (Marketing Unit)Kwara State University, MaleteFor correspondence, email: […]
Consumer Perception and Adoption of Islamic Finance as an Ethical Alternative in Nigeria
Hussein MomohEseohe Akomen OgbeideDepartment of Finance, Faculty of Management Sciences,University of Benin, Benin Cityhussein.momoh@uniben.edu; eseogb@gmail.com […]
Effect of Risk-Reduction Strategy on Market Performance of Selected Oil and Gas Marketing Companies in Lagos State, Nigeria
Olawore, O. P.1* Fadayini, O.2Akinyemi, J. A3Olowolagba, A. O.41Department of MarketingLagos State University of Science […]
Artifical Intelligence and the Performance of Quick Service Restaurants in Lagos State
Mojisayo Abimbola1Afolayan Michael Ayorinde2Gabriel Olayinka Enoch3Sunmola. R. Babatunde4Simeon Olawale Anifowose51Leeds Trinity University Horsforth Leeds2Department of […]