Anthony Amarachi Ogu
Omorodion Omoregbe
Department of Business Administration,
University of Benin, Benin City, Edo State, Nigeria
*For correspondence, email: anthony.ogu@mgtsci.uniben.edu
Abstract
This study investigates the internationalisation practices and reputation of SMEs in Edo State, Nigeria. Specific objectives include assessing the effects of export orientation, market entry strategy, and collaboration on the reputation of the SMEs. A correlational survey research design was employed, with a population comprising SME operators in Edo State, totaling 898,084 registered businesses. The sample size of 400 was determined using the Yamane formula, and data were collected via questionnaires and analyzed using descriptive and inferential statistics with SPSS. Results reveal that export orientation, market entry strategy, and collaboration significantly influenced the reputation of the SMEs. The findings indicate that prioritising collaboration can yield comprehensive benefits on the SMEs’ reputation. The findings underscore the diverse nature of internationalisation and its varied impacts on business reputation. Recommendations include strengthening export orientation, developing strategic market entry plans, fostering international collaborations, among others, to enhance SME competitiveness in Edo State.
Keywords: Collaboration, Export orientation, Internationalisation practices, Market entry strategy, and Reputation
