1OLASEHINDE Sunday Adeniyi, Ph.D.; 2ONIBON Modupe Titilayo Grace; 3SOLANKE Festus Taiwo, Ph.D; 4EBHOAYE Solomon Ogiedo; 5OLADEJO Aderonke Sakirat & 6ABU Naomi
1, 2, 4, 5&6Department of Business Administration, Federal University Oye-Ekiti, Nigeria
3Department of Accounting, Federal University Oye-Ekiti, Nigeria
*For correspondence, email: sunday.olasehinde@fuoye.edu.ng
Abstract
The study main objective is to investigate the effect of ethical consumerism on consumers purchase intentions and actual purchase behaviours using the Igbemo Rice processing company limited in Irepodun/Ifeolodun Local Government in Ekiti State as the case study. The research adopted a descriptive quantitative survey design in examining the research topic. The study data was sourced from primary sources utilising questionnaires to acquire the opinions of respondents. The sample consisted of 120 respondents selected through simple random and purposive sampling techniques. The study findings indicated that 93.3% of respondents opined that they are aware of ethical consumerism and people who drop product package anywhere pollute the environment, 76.7% of respondents indicated that the rice produced from the mill are easily accessible in the market, 81.7% of respondents indicated that the rice mill is producing eco-friendly goods to protect consumers, while 87.5% of respondents indicated that the significant level of transparency in the Igbemo rice mill business production ensures they purchase their products. Based on findings, it was recommended that manufacturing companies and industries should keep to ensuring high regard and respect for consumer needs and labour roles in their respective organisations. In addition, manufacturing companies should invest in new technologies to control the amount of waste introduced into the environment and to enhance the production of goods with ethical values for consumers‘ consumption.
Keywords: Ethical consumerism, consumer purchase intentions, actual purchase behaviours.
