Idowu Samuel Idogun*
Christopher Ihionkhan Agbonifoh PhD
Department of Marketing, Faculty of Management Sciences,
University of Benin, Benin City, Nigeria
*For correspondence, email: idowu.idogun@uniben.edu
Abstract
Effective marketing strategies are crucial for businesses to achieve their objectives and drive long-term success. This article provides an overview of various marketing strategies, including segmentation, targeting, and positioning (STP), digital marketing, content marketing, social media marketing, influencer marketing, email marketing, and search engine optimization (SEO). The researchers discuss the theoretical frameworks and concepts underlying these strategies, as well as their practical applications and implications for marketing practice. The article highlights the importance of developing customer-centric marketing strategies that prioritize customer needs and preferences. We also emphasize the need for businesses to leverage digital marketing channels to reach and engage with their target audiences. Also, the study discussed the role of data analytics in measuring marketing performance and informing data-driven decisions. The article concludes by outlining the implications for marketing practice and future research, including the need for marketers to stay up-to-date with the latest marketing trends and technologies, and to investigate the impact of emerging technologies on marketing strategies and consumer behavior. By providing a comprehensive overview of marketing strategies and their applications, this article aims to contribute to the advancement of the field of marketing and drive business success.
Keywords: Marketing, Positioning, Search Engine Optimisation, Segmentation, Targeting
