Idowu Samuel Idogun* & E. C. Gbandi PhDDepartment of Marketing, Faculty of Management SciencesUniversity of […]
Tag: Social media marketing
Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands
Sambo Ulumeh Isaac1Echelibe Obiajulu Doris2Daniel Harold Elikwu3Ndukwe John Dike41,2Department of Business Administration and Marketing,Babcock University, […]