Employees - Uniben Journal of Marketing

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The Impact of Diversity Management on Organizational Growth: A Study of Jendol Superstores, Lagos, Nigeria

October 2, 2025

Julius Paul EyanukuDepartment of Business AdministrationFaculty of Management Sciences, National Open University of Nigeriajeyanuku@noun.edu.ng; jpee2002@yahoo.com […]

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Organizational Justice and Employee Retention in the Manufacturing Industry: The Mediating Effect of Career Development

January 31, 2023

1Ametepe Paul Kojo, 2George Olusoji James, & 3Adeku Salihu Ohiani123Department of Business Administration, University of […]

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The Impact of Diversity Management on Organizational Growth: A Study of Jendol Superstores, Lagos, Nigeria

Organizational Justice and Employee Retention in the Manufacturing Industry: The Mediating Effect of Career Development

Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State

E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality

Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics

Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

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Brand Image on Consumer Buying Decisions in Retail Shops in University of Benin

Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City

Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review

Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria

Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty