IMOUOKHOME Ebun O. (Ph.D.)Department of Marketing, Faculty of Management Sciences,University of Benin, Benin-City, Edo State […]
Tag: Customer
Pecking Order & Signaling Theories: Evidence from Quoted Manufacturing Companies in Mauritius
WALLACE Osamudiamen Lydia1*& ISIBOR Osaigbovo Britney Ph.D2Department of Banking and FinanceFaculty of Management SciencesUniversity of […]
Electronic Banking and Customer Satisfaction in Commercial Banks
Joseph A. Anyadighibe PhD, Prof. E. T. Ebitu, Maurice S. Ezekiel, Edim Eka James & […]
Customer Retention Strategies in Private Schools in Abia State, Nigeria
The fundamental purpose of customer retention efforts is to ensure maintenance of relationships with value adding customers. Today, companies implement retention practices re to examine the strategies used by private schools to retain their parents/guardian and students, evaluate the effectiveness of these strategies on the parent/guardian and students and how often they use them.