ERUKAYE Omosegho Jennifer & ODIA Edith O.Department of MarketingFaculty of Management SciencesUniversity of Benin, Benin […]
Tag: Consumer
Consumer Buying Decision Drivers of Seasoning Cube Brands i n Aba Metropolis
OKOLO Amaka Nwakego* & KALU Alexanda Ogbonna UduMarketing Department, College of Management Sciences,Michael Okpara University […]
Ethical Consumerism on Consumers Purchase Intentions and Actual Purchase Behaviours
1OLASEHINDE Sunday Adeniyi, Ph.D.; 2ONIBON Modupe Titilayo Grace; 3SOLANKE Festus Taiwo, Ph.D; 4EBHOAYE Solomon Ogiedo; […]
Customer Relationship Management Practices and Loyalty to Fashion Outfits among Students at Auchi Polytechnic
MAMUDU Oshiozekha Ganiyu1* & OGEDENGBE Frank Alaba Ph.D.21Lecturer I, Department of Business Administration and ManagementSchool […]
Social Media Influencers and Consumer Brand Loyalty of Darling Hair Product
EBHOTE Oseremen Ph.D.&IMOLORE, CaliceDepartment of Business Administration,Edo State University Uzairue, Edo State-Nigeria Abstract This study […]
Corporate Bond Duration Model and Immunization Strategy in the Nigerian Bond Market
IRABOR Uyimwen Kurtis, PhD1 & OMIGIE Obehi Samuel, PhD2Institute of Public Administration and Extension Services […]
Inventory Management Practices and Organizational Performance: The Moderating Effect Of Supplier’s Efficiency in Public Hospitals
EYO Emmanuel Essien1 & OTU Uduakobong Effiong21,2Department of Marketing, University of Calabar.1ecubed2006@yahoo.com2uduakobongotu@gmail.com AbstractThis study examined […]
Determinants of Parental Buying Decision for Children in Lagos State
OMOERA, Charles I. (Ph.D)Department of Business AdministrationUniversity of LagosEmail: comoera@unilag.edu.ng&RAHIM, Ajao Ganiyu (Ph.D)Department of Business […]