Brand Equity - Uniben Journal of Marketing

Brand Equity
Marketing

Purpose-Driven Marketing and CustomerBased Brand Equity: Evidence from Millennial Consumers in Southwest Nigeria

October 2, 2025

Ogunode Philips Olatunde1*Ogah Arome Victor2Adejimi Seun Oyebola31,3Department of MarketingFederal Polytechnic, Ado-Ekiti, Ekiti State, Nigeria2Department of […]

Brand Loyalty
Customer Retention

Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit

October 2, 2025

Christopher A. Osayande* Prof. Patrick Ehi OseyomonDepartment of Marketing, Faculty of Management SciencesUniversity of Benin, […]

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Tag: Brand Equity

Purpose-Driven Marketing and CustomerBased Brand Equity: Evidence from Millennial Consumers in Southwest Nigeria

Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit

Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State

E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality

Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics

Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

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Brand Image on Consumer Buying Decisions in Retail Shops in University of Benin

Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City

Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review

Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria

Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty