Consumer Engagement in Online Brand Community: Evidence from Nigeria
Sunday Ikande Ogbu Ph.D1 & Prof E.C. Gbandi Ph.D2*1Registry Department, Delta State Polytechnic, Otefe, Oghara, […]
Tag: Brand
Branding Strategies and Consumer Purchase Behaviour
IZEBHOKHAE Uwagahau Osazuwa&OSEYOMON Ehi PatrickDepartment of Marketing,Faculty of Management Sciences,University of Benin AbstractBranding strategies are […]
Event Tourism Marketing and Customer Satisfaction in Benin City
IROBUN Uyi Julius&OSEYOMON Ehi PatrickDepartment of Marketing,University of Benin,Benin City, Edo State Abstract The study […]
Social Media Influencers and Consumer Brand Loyalty of Darling Hair Product
EBHOTE Oseremen Ph.D.&IMOLORE, CaliceDepartment of Business Administration,Edo State University Uzairue, Edo State-Nigeria Abstract This study […]
Celebrity Endorsements and Brand Performance of Cosmetic Products in Benin City
ERUKAYE Omosegho Jennifer&OSEYOMON Ehi PatrickDepartment of Marketing,University of Benin, Benin City, Edo State AbstractThe study […]
Product Involvement, Consumer Motivation and Purchase Intention in Seven Up Company
OYOR Godspower (Ph.D)&OKUNGBOWA PraiseDepartment of Business AdministrationFaculty of Social and Management SciencesBenson Idahosa University, Benin […]
Marketing Edo State as a Destination for Tourism
GBANDI Eleazar Chibuzor PhD1 & ILAVBARE Bashiru Eraigba2 1Department of Marketing2Department of Business AdministrationFaculty of […]
Viral Marketing and Brand Equity in the Nigerian Telecommunication Industry
IYAMU, Gloria Osasere1 gloria.edo-osagie@uniben.edu 08054399355 & OWARE, Patience Uwaraye2 patience.oware@uniben.edu 08023555156 1,2 Department of Marketing […]