Isibor, Osaiga Felix (PhD)Department of MarketingFaculty of Management SciencesUniversity of Beninosaisa. isibor(a),uniben. edu&Adjaino, Omote Victor […]
Tag: Behaviour
Effect of Country of Origin on the Purchase of Fabric Products Amongst Women in Calabar
KAJANG Joshua L. PhD,EZEKIEL Maurice Sunday PhD,BASSEY Agnes E. PhD*&MUZE John IwaraDepartment of Marketing,Faculty of […]
Human Resource Management Practices and Performance of Private School Teachers in Abia State, Nigeria
OKOLO, Amaka Nwakego, Ph.D. & NTO, Chioma Philip Okere, Ph.D. Department of Marketing Michael Okpara […]
Determinants of Green Purchase Intentions among University of Benin Students using Energy-Saving Electrical Appliances.
OSA-IZEKO EfosaDepartment of Marketing,University of Benin, Benin Cityefosa.osaizeko@gmail.com, efosa.osaizeko@uniben.edu&ORUMWENSE Ken Esosa (PhD)Department of Accounting,University of […]
Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics
The marketing of religious services remains largely unexplored in the service marketing literature. This study explores switching behaviour in the Christian religious market. The study specifically sort to ascertain: switching rates in this market;
Country of Origin Image and Mobile Phone Buying Behavior in Nigeria
The study examined country of origin image and consumer buying behavior of mobile phones in Nigeria. The study was guided by three hypotheses which were that Country of Origin (CoO) does not significantly impacts youths buying behavior of mobile phone in Nigeria;