Artificial Intelligence - Uniben Journal of Marketing

Artificial Intelligence
Market Growth
Technology Transfer

Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms

March 30, 2026

1OGUNMUYIWA Michael Segun Ph.DORCID-ID:0000-0002-5966-9345 2ARIYO Oludayo. Olajide Ph.D ORCID-ID:0000-0002-2178-3687 3AYO-BALOGUN Atinuke OluwatoyinORCID: 0000-0001-8082-9780 1,2,3Department of […]

Artificial Intelligence
Customer Satisfaction
Digital Marketing

Impact of Digital Marketing and Artificial Inteligence on SME Performance in Nigeria

April 6, 2025

1*Mohammed Dauda, Ph.D.& 2Musa Garba Gulani, Ph.D.1Department of Marketing, University of Maiduguri2Department of Accounting, University […]

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Tag: Artificial Intelligence

Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms

Impact of Digital Marketing and Artificial Inteligence on SME Performance in Nigeria

Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State

E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality

Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics

Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

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