Growth - Uniben Journal of Marketing

Artificial Intelligence
Market Growth
Technology Transfer

Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms

March 30, 2026

1OGUNMUYIWA Michael Segun Ph.DORCID-ID:0000-0002-5966-9345 2ARIYO Oludayo. Olajide Ph.D ORCID-ID:0000-0002-2178-3687 3AYO-BALOGUN Atinuke OluwatoyinORCID: 0000-0001-8082-9780 1,2,3Department of […]

Diversity
Diversity Management
Growth

The Impact of Diversity Management on Organizational Growth: A Study of Jendol Superstores, Lagos, Nigeria

October 2, 2025

Julius Paul EyanukuDepartment of Business AdministrationFaculty of Management Sciences, National Open University of Nigeriajeyanuku@noun.edu.ng; jpee2002@yahoo.com […]

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Category: Growth

Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms

The Impact of Diversity Management on Organizational Growth: A Study of Jendol Superstores, Lagos, Nigeria

Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State

E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality

Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics

Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

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Brand Image on Consumer Buying Decisions in Retail Shops in University of Benin

Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City

Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review

Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria

Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty