Comparative Analysis - Uniben Journal of Marketing

Comparative Analysis

Exploring the Link Between Gender Stereotype Perceptions and Cosmetic Product Purchase Intentions: A Comparative Analysis of Nigerian Consumers in a Global Context

December 29, 2025

Adeyemi Abdulwasiu Adebayo, PhDDepartment of Business & Entrepreneurship (Marketing Unit)Kwara State University, MaleteFor correspondence, email: […]

Comparative Analysis
Strategic Management

A Comparative Analysis of Strategic Management Practices in Different Industries

June 20, 2025

Aribaba Folorunsho Olugbenga1Adeoti Bunmi Sarah2Fadoju Samuel Olatunde31Faculty of Management ScienceFederal University Oye-Ekiti, Ekiti State2Faculty of […]

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Category: Comparative Analysis

Exploring the Link Between Gender Stereotype Perceptions and Cosmetic Product Purchase Intentions: A Comparative Analysis of Nigerian Consumers in a Global Context

A Comparative Analysis of Strategic Management Practices in Different Industries

Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State

E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality

Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics

Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

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Brand Image on Consumer Buying Decisions in Retail Shops in University of Benin

Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City

Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review

Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria

Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty