Brand Awareness - Uniben Journal of Marketing

Brand Awareness
Brand Equity
Brand Loyalty
Customer Loyalty

Brand Equity and Customers‘ Loyalty among Passengers of Selected Mass Transit Companies in Enugu State Nigeria

March 30, 2026

Okereke Obinna (Ph.D)Department of Marketing, Faculty of Management Sciences,University of Benin, Edo state, Nigeriaobinna.okereke@uniben.edu Abonyi, […]

Brand Awareness
Brand Loyalty
Consumer Engagement

From Awareness to Loyalty: Evaluating Storytelling’s Role in Content Marketing

December 29, 2025

Olaoluwa Emmanuel Obadare* & Patrick E. Oseyomon PhDDepartment of Marketing, Faculty of Management Sciences,University of […]

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Category: Brand Awareness

Brand Equity and Customers‘ Loyalty among Passengers of Selected Mass Transit Companies in Enugu State Nigeria

From Awareness to Loyalty: Evaluating Storytelling’s Role in Content Marketing

Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State

E-Marketing Promotional Tools and Church Membership Growth during the COVID-19 Pandemic in Calabar Municipality

Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics

Whose Voice Shapes the Runway? Analyzing Customer Reviews Through the Lens of Social Media in Nigerian-Owned Fashion Brands

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Customer Relationship Management (CRM) Strategies and Customer Retention in Deposit Money Banks (DMBs) in Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

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Brand Image on Consumer Buying Decisions in Retail Shops in University of Benin

Impact of Ethnicity in Shaping Consumer Behaviour and Preference on Fashion Product in Benin City

Exploring the Impact of Green Marketing Mix on Consumer Purchasing Behaviour: A Systematic Review

Product Differentiation Strategy and Customer Patronage of Redmi Phones in Ilorin, Nigeria

Consumer Engagement in Online Brand Community: Evidence from Nigeria

Brand Authenticity and Sustainability Marketing in Food Processing Industry, Benin City

Products Levels and Competitive Advantage of Selected Brands of Smartphones in Port Harcourt Metropolis, Rivers State – Nigeria

Revolutionizing Experiential Marketing: Augmented Reality in Marketing, Consumer Engagement and Brand Loyalty