Waliyu Oladosu Adebayo & Oseyomon E. P. (PhD)Department of Marketing, Faculty of Management Sciences,University of […]
Category: Brand Loyalty
Brand Equity and Customers‘ Loyalty among Passengers of Selected Mass Transit Companies in Enugu State Nigeria
Okereke Obinna (Ph.D)Department of Marketing, Faculty of Management Sciences,University of Benin, Edo state, Nigeriaobinna.okereke@uniben.edu Abonyi, […]
From Awareness to Loyalty: Evaluating Storytelling’s Role in Content Marketing
Olaoluwa Emmanuel Obadare* & Patrick E. Oseyomon PhDDepartment of Marketing, Faculty of Management Sciences,University of […]
Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit
Christopher A. Osayande* Prof. Patrick Ehi OseyomonDepartment of Marketing, Faculty of Management SciencesUniversity of Benin, […]
Digital Marketing Strategies and Brand Loyalty among Smartphone Users in Lagos State (A study of Samsung, Infinix, and Tecno Mobile Phones)
1SUNMOLA Babatunde Rasaki; 2GABRIEL Olayinka Enoch; 3SADO Patience Promise4AFOLAYAN Michael Ayorinde (Ph.D.)1Department of Petroleum Marketing […]