The UNIBEN Journal of Marketing (UJM) is the official journal of the Department of Marketing, […]
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Editor-In-ChiefProf. E.P. OseyomonDepartment of Marketing, Faculty of Management Sciences, University of Benin, Benin cityehiabhi.oseyomon@uniben.edu Editor/Ag. […]
UJM Volume 1, Number 1, 1st Edition Contents
Uniben Journal of Marketing (UJM) Volume 1, Number 1, June 2022 Socio-Demographics by Isibor, Osaiga […]
Viral Marketing and Brand Equity in the Nigerian Telecommunication Industry
IYAMU, Gloria Osasere1 gloria.edo-osagie@uniben.edu 08054399355 & OWARE, Patience Uwaraye2 patience.oware@uniben.edu 08023555156 1,2 Department of Marketing […]
Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics
The marketing of religious services remains largely unexplored in the service marketing literature. This study explores switching behaviour in the Christian religious market. The study specifically sort to ascertain: switching rates in this market;
Social Media Business Network and MSMEs Performance in Ogun State, Nigeria
Businesses are fast realizing the importance of digital technology to enhance their productivity. This study, therefore, examines the impact of social media use on the financial and non-financial performance of MSMEs.
Point of Sale Payment System Adoption and Customer Satisfaction
Edith Onowe Odia Ph. D.1 & Christopher Ihionkhan Agbonifoh Ph.D.2 1&2 Department of Marketing, Faculty […]
Exploring the Relationship between Service Quality and Customer Satisfaction in Quoted Deposit Money Banks in Nigeria
Gabriel Tuoyo KUBEYINJE (Ph.D) Department of Marketing Faculty of Management Sciences University of Benin Benin […]
Customer Retention Strategies in Private Schools in Abia State, Nigeria
The fundamental purpose of customer retention efforts is to ensure maintenance of relationships with value adding customers. Today, companies implement retention practices re to examine the strategies used by private schools to retain their parents/guardian and students, evaluate the effectiveness of these strategies on the parent/guardian and students and how often they use them.
Country of Origin Image and Mobile Phone Buying Behavior in Nigeria
The study examined country of origin image and consumer buying behavior of mobile phones in Nigeria. The study was guided by three hypotheses which were that Country of Origin (CoO) does not significantly impacts youths buying behavior of mobile phone in Nigeria;