IROBUN Uyi Julius&OSEYOMON Ehi PatrickDepartment of Marketing,University of Benin,Benin City, Edo State Abstract The study […]
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Online Marketing Strategies and Sales Performance of Manufacturing Companies in Delta State
EDIRI Osio Joyce1&OSEYOMON Ehi Patrick21Department of Transport and Marine ManagementDelta State University of Science and […]
Social Media Influencers and Consumer Brand Loyalty of Darling Hair Product
EBHOTE Oseremen Ph.D.&IMOLORE, CaliceDepartment of Business Administration,Edo State University Uzairue, Edo State-Nigeria Abstract This study […]
Faith-Based Marketing and Online Engagement of Customers of Health and Wellness Products in Benin City
AKENZUA PrincessOghogho Uyi Theresa&OSEYOMON Ehi PatrickDepartment of Marketing,Faculty of Management SciencesUniversity of Benin, Benin City. […]
Sustainability and Business Performance of Big Joe Water, Benin City
OSAYANDE Osahenrunmwen&OSEYOMON Ehi PatrickDepartment of Marketing,Faculty of Management Sciences,University of Benin, Edo State, NigeriaCorresponding author: […]
Celebrity Endorsements and Brand Performance of Cosmetic Products in Benin City
ERUKAYE Omosegho Jennifer&OSEYOMON Ehi PatrickDepartment of Marketing,University of Benin, Benin City, Edo State AbstractThe study […]
Corporate Bond Duration Model and Immunization Strategy in the Nigerian Bond Market
IRABOR Uyimwen Kurtis, PhD1 & OMIGIE Obehi Samuel, PhD2Institute of Public Administration and Extension Services […]
Product Involvement, Consumer Motivation and Purchase Intention in Seven Up Company
OYOR Godspower (Ph.D)&OKUNGBOWA PraiseDepartment of Business AdministrationFaculty of Social and Management SciencesBenson Idahosa University, Benin […]
Digital Marketing and Small and Medium Scale Enterprises Performance in Egor Local Government Council, Benin City
AGBONIFOH Christopher Ihionkhan (PhD)1&OZOLUA Eguakhide2Department of Marketing, University of Benin, Edo StateDepartment of Banking & […]
UJM Volume 2, Number 2, December 2023
UNIBEN Journal of Marketing (UJM) Volume 2, Number 2, December, 2023 Digital Marketing and Small […]