OKOLO Amaka Nwakego* & KALU Alexanda Ogbonna UduMarketing Department, College of Management Sciences,Michael Okpara University […]
Archives
Ethical Consumerism on Consumers Purchase Intentions and Actual Purchase Behaviours
1OLASEHINDE Sunday Adeniyi, Ph.D.; 2ONIBON Modupe Titilayo Grace; 3SOLANKE Festus Taiwo, Ph.D; 4EBHOAYE Solomon Ogiedo; […]
Efficacy of Service Recovery Strategies on Customer Satisfaction in the Hospitality Industry: A Scoping Review
JATTO AbdulMajeed Adewale1*, GBADEYAN Rotimi Ayodele2, & ZUBAIR Oluwatosin Sidiquat31&2Department of Marketing, Faculty of Management […]
Social Media Marketing: A Tool for Real Estate Business Transformation
OPELE Adedayo Mathias1*, ODUWOLE Abiodun Ayodeji2& SALAWU Lateef Olamilekan31,3Lagos State University, Ojo2Lagos State University of […]
Digital Marketing and Performance of Small and Medium Scale Enterprises in University of Benin
ADJAINO Omote Victor PhD* and ONUORAH Mmesoma BlessingDepartment of MarketingFaculty of Management SciencesUniversity of Benin, […]
Customer Relationship Management Practices and Loyalty to Fashion Outfits among Students at Auchi Polytechnic
MAMUDU Oshiozekha Ganiyu1* & OGEDENGBE Frank Alaba Ph.D.21Lecturer I, Department of Business Administration and ManagementSchool […]
Adherents’ Switching Behaviour: Typological Possibilities and Implications of Socio-Demographics
Isibor, Osaiga Felix (PhD)Department of MarketingFaculty of Management SciencesUniversity of Beninosaisa. isibor(a),uniben. edu&Adjaino, Omote Victor […]
Guerrilla Marketing and Customer Preference in Hotel Services in Benin City
IROBUN U.J.&AIMUFUA S.E.Department of Marketing,Faculty of Management SciencesUniversity of Benin, Benin City, Nigeria AbstractThe research […]
Capital Structure and Firm Value of Listed Oil and Gas Firms in Nigeria
IYAFEKHE Christian (FIMPD, ACA, ACTI, PhD)1&JOHNSON Stephen Oyewole (M.Sc, FCA)2Department of Accounting,Faculty of Management SciencesUniversity […]
Rice Production and Economic Growth in Nigeria: An Econometric Assessment
OSEMWENGIE, K. P.&OMOTIOMA, B.Department of Economics,Faculty of Social Sciences,University of Benin, Benin City, Nigeria.For Correspondence, […]