UJM Volume 3, Number 1, June 2024

UNIBEN Journal of Marketing (UJM)

Volume 3, Number 1, June, 2024


Sustainable Manufacturing Practices in Selected Table Water Companies in Nigeria
ADEKUNLE Simon Ayo, & ELAHO Bernard O.

Personal Selling Strategy and Customer Patronage of Processed Products in Asaba
Metropolis OSOGONO Aaron Emojevwe & OSEYOMON Ehi Patrick

Agile Marketing and Brand Performance: A Study of Soft Drink Company in
Benin City BALOGUN Micheal Ayomide & OSEYOMON Ehi Patrick

Branding Strategies and Consumer Purchase Behaviour
IZEBHOKHAE Uwagahau Osazuwa & OSEYOMON Ehi Patrick 60

Effect of Country of Origin on the Purchase of Fabric Products Amongst Women in
Calabar KAJANG Joshua L., EZEKIEL Maurice Sunday, BASSEY Agnes E., & MUZE John
Iwara

Short Run and Long Run Analyses of Government Capital Expenditure on the
Nigerian Economic Growth: 2007 2022
IZEKOR Andrew Osaretin, & UHUNMWANGHO Monday

Performance Appraisal in Government Parastatals: Evidence from Nigeria
OKHAWERE Nekpen Euodia

An Empirical Analysis of Competitive Markets in Benin Metropolis
OSEMWENGIE P. K., & OSEMEILU, B. I.

Market Microstructure Model in the Nigerian Capital Market: A Review of
Literature ISIBOR Osaigbovo Britney & OHWOJERO Paul Efe

Intelligence: Evidence from Nigeria OKHAWERE Nekpen Euodia

Rice Production and Economic Growth in Nigeria: An Econometric Assessment
OSEMWENGIE, K. P. & OMOTIOMA, B.

Capital Structure and Firm Value of Listed Oil and Gas Firms in Nigeria
IYAFEKHE Christian & JOHNSON Stephen Oyewole

Guerrilla Marketing and Customer Preference in Hotel Services in Benin City
IROBUN U.J. & AIMUFUA S.E.

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