OSA-IZEKO Efosa
Department of Marketing,
University of Benin, Benin City
efosa.osaizeko@gmail.com, efosa.osaizeko@uniben.edu
&
ORUMWENSE Ken Esosa (PhD)
Department of Accounting,
University of Benin, Benin-City
esosagabriel@gmail.com
Abstract
The study sought to ascertain the determinants of purchase intentions of energy-saving electrical appliances among the students. The study employed a survey research design. The population of the study consists of all undergraduate students full-time students in the undergraduate programmes at University of Benin. The questionnaire was the main research instrument and it was administered to the students. The collected data were analysed using descriptive and inferential statistics through SPSS 22.0. It was revealed that concern for the environment; expected benefit and disposition were positive and significant determinants of green purchase intentions towards energy-saving electrical appliances. Green information availability had a negative and significant influence on purchase intentions, while purchase controllability had a positive and non-significant influence on purchase intentions. It was concluded that the way and manner in which attention is paid by green producers to these determinants will go a long way in determining the purchase intentions. It was further recommended among others that green producers and government agencies alike should ensure media publicity on green information and environmental sustainability.
Keywords: Concern for the environment, Energy-saving electrical appliance, Green marketing, Green appliances, Intention to buy.
