Uniben Journal of Marketing https://validator.w3.org/feed/docs/rss2.html Home UJM Volume 4, Number 3, September 2025 Consumer Perception and Adoption of Islamic Finance as an Ethical Alternative in Nigeria Effect of Risk-Reduction Strategy on Market Performance of Selected Oil and Gas Marketing Companies in Lagos State, Nigeria Artifical Intelligence and the Performance of Quick Service Restaurants in Lagos State The Impact of Diversity Management on Organizational Growth: A Study of Jendol Superstores, Lagos, Nigeria Internationalisation Practice and Reputation of Small and Medium Scale Entreprises in Edo State Knowledge Retention and Performance of Selected Universities in Kwara State, Nigeria The Impact of Mediators on the Relationship between Social Media Advertising and Cell Phone Patronage: Evidence from SouthSouth Nigerian Universities Purpose-Driven Marketing and CustomerBased Brand Equity: Evidence from Millennial Consumers in Southwest Nigeria Loyalty Programmes and Customer Retention on Mobile Telecommunication Product in Benin Cit Digital Marketing Innovation and Customer Operational Efficiency on Electronics Products in Abeokuta, Ogun State Customer Co-Creation on Firm Performance in the Nigerian Telecommunications Industry: An Experimental Study Blog UJM Volume 5, Number 1, March 2026 Board Composition and Financial Statements Fraud Detection among Deposit Money Banks in Nigeria: Evidence from Panel Data Analysis Impact of COVID-19 Pandemic on Capital Structure and Profitability of Listed DMBs in Nigeria Storage Infrastructure and Management Practices as Determinants of Postharvest Losses and Market Quality of Agricultural Produce in Bida, Niger State, Nigeria Developing a Start-Up Lifecycle Framework for Entrepreneurship Pedagogy in Nigeria Technology Transfer and Market Growth: The Mediating Role of Artificial Intelligence in Nigerian Manufacturing Firms Asset Structure and Financial Firm Performance in Nigeria: The Role of Financial Technology The Role of Cultural Marketing in Enhancing Consumer Brand Loyalty of Financial Technology Products in Benin City Customer Support and Satisfaction: Empirical Analysis of Nigerian Deposit Money Banks Customers The Teamwork Framework: An Organised, Rational, and Knowledge-Driven Model of Collaborative Performance Influencer Partnership and Institution Performance of Private Universities in South-South, Nigeria Sustainable Business Practices and Financial Performance of Nigerian Banks Brand Equity and Customers‘ Loyalty among Passengers of Selected Mass Transit Companies in Enugu State Nigeria Assessing Nigeria‘s Nation Brand Image: A Comparative Analysis of Nigerians and Non-Nigerians‘ Perceptions Perceptions of Nigeria‘s Electoral Brand Image: Evidence from Registered Voters in Benin City Impact of Electronic Payment on the Nigerian Economy: A Case of Selected Deposit Money Banks UJM Volume 4, Number 4, December 2025 The Impact of Energy Supply on Industrial Output in Nigeria Government Budgeting, Demographic Dynamics, and Socio-Economic Performance: A PLS-SEM Approach Economic Order Quantity and Marketing Success of Bottled Water Companies in Rivers State, Nigeria Credit Risk Indicators Profitability of Nigerian Deposit Money Banks: Evidence from NPLR and LAR Strategic Talent Acquisition and Employee Engagement in the African Continental Free Trade Area (AfCFTA) Aligned Firms in Abuja, Nigeria Effect of Marketing and Product Development on Firm Performance Effect of Employee Motivation on Organizational Performance: An Empirical Study of Federal University Gusau Regional Integration and Trade Development in West Africa: A Review of Evidence from the FMCG Sector Digitalization and the Performance of Selected Small and Medium Enterprises in Lagos State Total Quality Management and the Performance of Tropical General Investments Limited in Lagos State Application of Serviqual Model Assessement and Customer Satisfaction among Hotel Poviders in Owo Metropolis Effects of Digital Marketing and Consumer Brand Awareness on Clothing Fashion Industry in Benin City Marketing Innovation and Organisational Sustainability: Evidence from Manufacturing Firms in Rivers State, Nigeria Intrapreneurship and Organisational Responsiveness of Manufacturing Firms in Bayelsa State, Nigeria Marketing Operations and the Development of Industrial Parks: Evidence from Niger State, Nigeria Digital Pedagogy and Entrepreneurial Marketing Competence among Final-Year Undergraduates in Nigeria: A Mixed-Methods Study From Awareness to Loyalty: Evaluating Storytelling’s Role in Content Marketing Emotional Experience and Organisational Performance on Financial Product among Selected Commercial Banks in Oyo State Exploring the Link Between Gender Stereotype Perceptions and Cosmetic Product Purchase Intentions: A Comparative Analysis of Nigerian Consumers in a Global Context